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Will AI replace Market Research Analyst?

AI can synthesize surveys, scrape competitor data, and summarize trends in minutes. Turning that into a specific, defensible recommendation for a real business decision is still where the human value sits.

Role analysis · modeled exposure, not guaranteed job loss
MODERATE TASK EXPOSURE
47%
Estimated share of representative tasks exposed to current AI capabilities.
Task automation shareⓘ
47%Automatable
Automatable47%
Augmentable27%
Hard to automate26%
Based on analysis of representative responsibilities and current AI capability maturity.
Category#
Marketing & Sales
Growth & Revenue
Base salary (US)$
$68,000/yr
National average for this role
Time until impact⌁
2–4 years
Earliest 2027 · widespread 2029–2031
Task-level replaceability ⓘ
Representative tasks ranked from highest to lowest AI exposure.
◇Synthesize survey data and trend reports57%
⚙Summarize competitor landscapes instantly49%
✦Framing the right question to research18%
✦Translating findings into a business recommendation14%
Impact timeline ⓘ
How AI assistance may move from early support to wider adoption.
2027Next2029–2031
Early impactAI begins supporting synthesize survey data and trend reports.
Role reshapingRepeatable tasks become faster and more automated.
Wider adoptionThe role centers more on framing the right question to research.
2–4 yearsdirectional confidence window
HOW AI CHANGES THIS JOBtyping the logic in plain English
01>Start with the real work done by Market Research Analyst.
02>AI can help with: Synthesize survey data and trend reports.
03>If a task is repetitive and easy to check, AI pressure goes up.
04>But a person is still needed for: Framing the right question to research.
05>Likely result: AI is more likely to change this job than remove it.
06>Important: 47% is estimated task exposure—not a 47% chance of losing the job.
What AI can do
Synthesize survey data and trend reportsMEDIUM
Summarize competitor landscapes instantlyMEDIUM
How estimates work →
Your human moat
◆

Framing the right question to research

MEDIUM-HIGH

Combined with translating findings into a business recommendation, this keeps a human in the loop.

Strength8.1
Similar-role comparison
RoleRisk
Market Research Analyst47%
First-Line Supervisors of Retail Sales Workers46%
Retail Salespersons50%
Insurance Sales Agents51%
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Why this score?

✓The model evaluates 2 representative core tasks.
✓The role mixes repeatable work with human judgment.
✓The role profile is mapped to current AI capabilities.
✓The strongest human advantage is framing the right question to research.
Research basis

O*NET 30.3 occupation tasks plus the ILO 2025 exposure framework. Scores are directional estimates.

Read ILO research →
Data: O*NET 30.3 · Model framework: ILO 2025About O*NETShare report
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First-Line Supervisors of Retail Sales Workers · 46% exposureRetail Salespersons · 50% exposureInsurance Sales Agents · 51% exposure